Help! My rankings are disappearing!
The first thing to do is calm down. It may not be much of a consolation, but you're not alone. Millions of websites have recently taken a royal search engine bashing. Chances are, you have not been penalised. It is however very likely that your website has been caught out by an algorithm change.
What does this mean?
Google launched the initial "Penguin Update" in April 2012 to increase the discovery rate of websites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
Further versions of the update were released throughout the rest of the year with the most noticeable one being December 1st.
When a new "Penguin Update" is released, sites that have taken action to remove bad links (such as through the Google disavow links tool) or to remove spam may regain rankings. New sites not previously caught might get flagged. "False positives," sites that were caught by mistake, may also escape.
A final update was released on May 25th 2013 that as far as we're aware, brought a close to the "Penguin" saga. A staggering 2.3% of all UK search queries are known to have been affected and websites all over the globe are now picking up the pieces.
A strong emphasis has now been placed on "Authorities" within industry. In simple terms, this means that you are likely to see "Blue-chip" companies dominating the organic search rankings in the short term. As small/medium website owners begin to obtain authority, this balance will slowly shift over until the next large Google update.
These recent updates have brought a whole new meaning to the phrase "Search Engine Optimisation". Gone are the companies who charged you to source links from India/Philippines etc. Their clients disappeared from the search engines overnight with no chance of returning.
For those companies using safe "White Hat" techniques, search engine rankings have remained relatively stable and client relationships will continue to stay strong. We are one of those companies and if you feel your website has been affected, we can help. Get in touch today on 0845 459 0310 and let's get you out of Google's "Hot water" immediately!